What Is a Payment Gateway?

As the growth of e-commerce, people start to get used to term of payment gateway. This is important term in the whole process of e-commerce, especially related to payment process and procedure. Of course, it is important to understand this term well. Although you may not be the one who often use services of e-commerce, it is still important information to know. There can be possibilities where this term may develop and it can have wider ranges or no longer limited only to the process in e-commerce transaction.

Definition and Important Information about Payment Gateway

Simply, payment gateway can be understood as services provided by the e-commerce company to process transaction. Specifically, this is to process payment by using credit cards to pay things bought in online store. This gateway will transfer certain information needed in the payment process. The information will be transferred into certain portals where there are sellers or providers of e-commerce and authority of bank involving there. In this case, there are some important tasks done by the gateway in transaction process and these are some of them.

1. Encryption
As what is the concept of encrypting, this process works when users or buyers access the website. Then, the website will encrypt the data and these will be sent to the provider or vendors of certain e-commerce. In this encryption task, gateway will send data of transaction, so it will be processed to the step of payment.

2. Authorization request
In the task of encryption, data transfer involves vendors of e-commerce. In the authorization, data of transaction will be sent to bank issuing the credit cards. Based on the data, the bank will decide whether they are going to approve or deny the request.

3. Processing the order
After certain data are sent to vendors as well as the bank and get the response, the gateway will process the payment. Since there has been decision from issuing bank, transaction can be proceeding and merchants can follow up the order. These may look like complicated process, but these only takes few minutes.

4. Transaction
After those things are proceed by merchants, gateway will clear the transaction. Of course, this process will only work when merchants have finished and completed their jobs in dealing with orders, such as shipping the things ordered by buyers.

These are some basic information and process of payment gateway. In this case, it is clear that the gateway makes transaction easier. It is not just to shorten the transaction process, but it also involves process of verification and authorization. These two processes are important and these cannot just be ignored. Of course, there are also many parties involved in payment process by using gateway. All of them needed in the transactions get the necessary information, so there can be fast and clear authorization to follow up the order. Although these descriptions may sound simple and fast, actually it happens because there have been established systems and technology. Without these systems, payment gateway may not run smoothly.

Low Price vs High Price in Web Hosting

Like other services, web hosting service has a price, and like other selling items, the prices offered to vary. The definition of the website itself is only a place of information in cyberspace and does not have a physical form as if affecting the sale value as well. So, many people prefer web hosting at a low price than the one with a “reasonable” price and more features or security. This time, we will explore more deeply about the world of web hosting, especially about the features, prices offered, and why expensive web hosting is even better than those that have cheap prices.

Web Hosting Price at Stake

Before getting into the price problem, it is good to first write about the sale value of a website. If you are not a website developer or owner, you might only see the selling value of website in terms of design and content, but it turns out to be far more than that.

For those who want to create and manage websites professionally, in addition to the appearance of the user interface and content, you also need to pay attention to the speed of access, user experience, domain name, search engine ranks, and more. Some of those might not be expensive, but if you put them together, it can create a rather big dent on your wallet.

Here are some distinct differences in features between low price and high price websites that you need to know.

1. Performance speed
When talking about websites, you will definitely gaining concern about the speed of access, and that sector is often played by either high price or low price websites. High-quality web hosting will certainly provide significant website access to its customers. Meanwhile, low-priced websites will have a long loading time; some cheap server may even crash at certain times of the day. If you want your website to have high traffic, you will definitely use high price web hosting for the quality itself.

2. Security issue
Although SSL certificate is quite cheap, certain company web hosting might not get the memo. Many of them did not want to change their security protocol to be safer, so they tend to expose their customer data to a bigger threat. Security is arguably an emergency cost, but who knows someday there is a big danger that threatens your website; you will better come prepared.

3. Reliable features
The features offered by each web hosting are diverse, but the way they offer these features can be a reference to their price. Web hosting with good qualifications will provide the best features, such as import/export features or code-testing abilities. Meanwhile, bad web hosting will even trap you to pay for the sake of first-grade features.
Whether or not a web hosting is cheap, it is a personal preference. It is only an overview of what you get from both types of web hosting. But just to be sure, you should give it the best quality for this kind of choice.

The Importance of Choosing Name for Domain Name

Domain name is an important aspect of business. It is way more than a technical shortcut for the business’ website. A good domain name that can be easily remembered usually enhances the growth of the business. When the domain name of website is also short and unique, the website is going to be prevented from getting lost in the massive cyberspace out there. Below is the further explanation of the importance for choosing the right domain name for your business’ website.

Why Domain Name is Essential for Your Business?

In fact, there are numerous benefits which surely exist when it comes to getting a high-quality domain name for business website, so your business brand is going to look more professional. Besides, a website with premium domain name usually gets better traffic and the higher ranking on search engine. Surely, the domain name can be considered to be a great asset for your business in the near future. Here are the other reasons why domain name is important for this matter. Let’s check them out.

1. Giving High Visibility
When the website is using high-value domain name, it will be easier to remember. Such name is usually short and descriptive. This is why it is easier to remember. Give a great domain name for your business’ website will bring the high visibility for people to visit your website. This way, numerous people will be familiar to your business and give you more potential customers and clients. Eventually, this premium domain name is going to bring huge profit for the business.

2. Improving the Credibility of the Business
As we know, a business with premium domain name is usually acknowledged better. The business will have better reputation and known as a well-established and legitimate business. The credibility of your business will surely improve and people can trust your business more easily, thus keep enhancing your business’ professionalism and profits in the future. You do not have to worry about the potential customers questioning reputation of your business when you have a high-quality domain name for website.

3. Getting More Traffic
In addition, premium domain name is usually receiving higher traffic. When people are searching for your business and you get premium domain name that use the name of business, the search engine will show your website on the top list. When the traffic is great, the ranking of your website on the search engine is going to be higher as well. It will always be on first page. In this case, your potential customers will not find it hard to get an access to your business and your website’s traffic is also going to be great.
Well, it is not quite clear that your business can acquire great benefits from using a high-quality domain name. Therefore, you should really consider wisely about the name that you pick for the website. Remember this: do not take the naming process for granted because the name will eventually be a part of your business’ success.

Do We Need Static IP?

Have you ever heard this term before? This static Internet Protocol is a fixed number determined to a certain computer by Internet Service Provider. This kind of IP address is different to DHCP (Dynamic Host Configuration Protocol) IP address which can be changed easily. The static IP address can be connected almost through any kind of devices, like desktops, laptops, routers, and phone tablets.

Some Reasons That Make Static IP is a Necessity

Well, as we know, this thing becomes the hottest trend on most businesses because they want to make a clear and definitive way for clients to access their server.

1. Stabile, Clear-Cut Identity for The Clients
With static IP Address, you can have a specific server to make it faster and easier for clients or potential clients to access your services. By using this IP Address, you will have you own domain name which will be appeared on the search engines or clients’ browser when they type it.

Moreover, static IP address gives the best endorsement way for your company. With an optimum name resolution through the wide area networks (WANs), it ensures the device that’s connected to be reachable by its predetermined host name. It is also easier for the geo-location to detect and give more accurate location by using static IP Address. You can also have your own private SSL Certificate. Another advantage of using this is that they reduce the risk of conflicting IP Address. If you are using DHCP or dynamic IP address, some addresses may be already used statically elsewhere.

2. Easily Connect & Faster Downloading
In addition, this IP Address provides a faster and easier way in terms of connecting to internet and its process of downloading. The refresh time while using the usual dynamic IP Address potentially directs to the servers’ downtime. This case will not be happening if you are using static IP address. Your business sometimes needs to accept large number of files, and this IP Address is suitable for you as it supports the File Transfer Protocol well. Clients can have a trusted way to access your server. You don’t have to worry even if the DNS server is aborted, because the static address support a way where the computers is connected directly, so the files will still be accessible. Those advantages lead you to another advantage as it means you have doubtless backups. It also serves you with more flexible manner in accessing the internet. The static address can still be easily reached even in some remote areas worldwide.

3. Handy Maintenance
Static IP Address might be the best solution for your business rather than the dynamic one since it is easier and simpler to establish, in terms of handling. The networks administrators can conveniently track the Internet traffic and determine some access to particular users using IP address identification.

With many advantages as mentioned before, now you might realize the importance of having static IP address for running your on-going business in a smoother way.

How to Enhance Your Server Speed

Server plays the major thing in website and hosting. In early 2000s, having website with loading time 10 seconds was the fastest one. Today, two seconds are too long for responsive time. With smartphone and mobile devices, server should be less than one second. How do you enhance and increase server’s speed? There are several ways to answer that question.

Try These Methods to Enhance Server Speed

Well, you should know the basic knowledge related to what server does. When you access website from your computer or device, you act as client that requests data. Server is where databases and information are stored. Faster server will be capable to receive and response request from client in no time. As the result, clients will get what they want.

1. Enabling cache
Server has system to recognize cache that comes from particular client. It is like preference related to what client wants and does when accessing server. With enabling cache, server decreases time response significantly. Do not worry to start over because the request is identified immediately from cache stored in server system.

2. Simplified design and template
Complex website requires more space for hosting, storing, and processing. You have experience when accessing website with full picture, video, and fancy stuff in homepage. They look attractive, but take time until everything is delivered to client’s device. In that case, server store more data and send big information. It is not effective and efficient way because it reduces server’s speed. To overcome this situation, you better use simple template with suitable theme.

3. Operating system and application
In general, server is similar to regular computer with processor, memory, and storage. To fasten the speed level, just pick the most suitable operating system and application. Keep in mind the best OS is not about the newest one, but capable to make server faster. Today, server may have open source or proprietary operating system. Each has pros and cons, so choose the one that provides faster speed. Operating system will go side by side with application and software installed in the server. If there are two kinds of software with the same function, pick the most efficient one with lowest memory.

4. Database optimization
To enhance server speed, you can start from database. Server does many things from storing, processing, retrieving, and sending data. In this case, you need to optimize the database as efficient as possible. Quick processing shows how efficient the server can work.

5. Hardware upgrade
If you ask person with no background in technology about enhancing server speed, the most common answer is to get the new device. Well, new computer comes with better and faster performance. That’s the fact that you cannot deny. You will spend much cost for upgrading hardware, but it’s very worth it. With new hardware, the speed is faster and it’s capable to send data more efficient. If your budget is limited, start from small portion like replacing HDD to SSD. Therefore, the latest hardware delivers the fastest server at all.

Five Reasons Cloud Hosting will Change the Way you think about Website Hosting

Five Reasons Cloud Hosting will Change the Way you think about Website Hosting

Cloud Hosting or Cloud computing had been well developed for many years and many companies realized that this is a great way that is more efficient that the other traditional IT infrastructure. There are five main reasons why you have to choose Cloud Hosting and it will change the way that you think about website hosting. Below is the further explanation that we will share.

Faster Disaster Recovery

Some years ago, most companies had to use off site data back up to be recovered from a problem. By using Cloud hosting system, a company will back and run only on some hours after a problem or disaster occurred. It is because all the data had been already kept and accessed off site.

Cloud Hosting Offer More Applications

When bandwidth became cheaper and cloud hosting was wider, bigger area of cloud hosting will be available. Market will be grown larger and there will be more special software that can be accessed with cloud hosting or cloud computing. It will help you to reduce the cost of software for some companies with cloud basis on their system.

Cheap Cloud Hosting Better Storage Optimization

Cheap cloud hosting or cloud computing offers much better storage optimization. This is the next reason that we have to note. The cloud bill service is managed with how much data storage is needed. It will make a better data compression technique and somehow it can make a cheaper cloud hosting. More efficient technique size of data reduction is claimed as a cause to help some companies to press their data.

Cloud Based Analytics

Cloud based analytics becomes the next reason that cloud hosting can change your site about web hosting company. Many companies relied on analysis for making certain documents. Unfortunately, mostly they just can rely on yearly data information. On this case, cloud hosting or cloud company offers some data analytics for report per report. So, the system is not by paying the cost at the end of month. This is a good efficiency in economy that should be realized by the companies because they just need to pay based on the data that are used.

Shrinking on Site IT Departments

The last reason is shrinking on site IT Departments. This IT On site department will be reduced slowly with IT Support that is centralized to the cloud. This reducing application that is locally run means less IT people that are needed to support the usages. The support of IT Staffs will be limited on hardware support and infrastructure network.

In a conclusion we can say that whatever the needs for your IT Company, there is a solution with cheap cloud hosting basis to make your IT infrastructure is cheaper and more efficient to run. This is also a power that you have to use in order to compete with the other companies. It is because nowadays there are a lot of companies that realize this thing and start to use the cloud hosting.

Ultimate Guide on Marketing Product on the Internet

Ultimate Guide on Marketing Product on the Internet

Marketing your product on the internet can be a smart idea to increase the sales. It is because as time goes by the internet users are increasing and growing in number. In the other words we can say that Marketing Plan and Strategy are the important factors for supporting your business. Below, we will share some ultimate guides that can be beneficial for you who want to promote your products or business on the internet. So, check this out.

  1. First is the easiest way and it is free as well. You can do the promotion by straightly promoting your brands manually through some social media that is available today. As an example, you can promote your products and services at the Facebook groups, google+ or you can make a fanspage at Facebook and google+.
  2. The second guide is still a free way. You can do it by promoting your product on some community sites and online business forums that are existed on your country. You can make as much as member accounts on those kinds of sites to push the growth of your business. As an advice, you can also choose the community or forums that are appropriate with the products that you offered.
  3. This third way is not free. It means that you have to pay a little bit to do this guide. You can do this by making a blog or website and advertise your own products on that blog or website. As an example, you can place a banner on your blog or website or maybe you can make a review about the products that you offered. However, make sure that your blog or website has a high traffic so it can be easily founded by the users.
  4. The fourth guide is more costly by placing a banner on the other people’s websites. You can do it by searching on the internet about some blogs or websites with high traffic. However, you have to also remember for choosing the blogs and websites that are appropriate with your own products. After that, you can call those websites or blogs’ administrator and make a deal to work together and place your banner.
  5. Advertise on Google adwords is the next guide that you can do. This way is perfect for both the big or small advertiser. This is the most popular way for marketing and advertising a product. It can push your online business popularities on your local place or even globally and it can be appropriate with the market target of your products. Doing this guide is also an effective way to make an effective and efficient promotion. Try to advertise on Google adwords and you can make the users’ target, daily list, relevant keywords, demography and many more. For further information about how to make an advertising by using Google adwords, you can browse the internet and search all the information that you need.

The Factors to Consider When Choosing a Web Hosting Company

Many web hosting companies offer some different facilities and features with different price as well. That is why; as user we have to be detail in choosing a web hosting company that can fulfill all our needs. Actually, there are some factors that we can consider before we choose a web hosting company. Below are the further details.

Factor 1: Price

We cannot deny that price is the main factor that becomes a consideration in choosing the best web hosting company. However, price can’t be the only factor to choose a web hosting provider. When there was a company that offers too cheap price, you have to remember a statement that you will get what you pay. That saying is true. One thing that we want to say here is that choosing a web hosting company that offers too cheap cost is not a good option, especially when you had an aim to earn some moneys from your website.

Factor 2: Specialization

It is a fact that not all web hosting companies can fulfill the needs of the customers or users. Some companies are only offering shared hosting and don’t have great solution to grow a business. Meanwhile, the other companies have great solutions for only the big companies and not appropriate for small business. That is why; you have to take a look at the specialization that is offered by web hosting company. Choose a company that will give a special need just like what you want to get. Besides that, searching a lot of information about the company is also a good thing to do.

Factor 3: Technical Support

The best Web Hosting Company is used to have a good technical support that is consisted of fast help from the experts that are provided by that company. That is why; this is an essential consideration that you may not forget in choosing the best web hosting company. Fast and professional technical support will be helped a lot when you a problem occurred such as down and error problem. Choose a web hosting provider that provides 24/7 technical support from some tools such as email, telephone and live chat. Make sure that those tools worked really well and they can help you quickly.

Factor 4: Add-Ons or Features

The next factor is that you have to know in choosing the best provider is about features or add ons. You have to know all features that they offered and some probabilities of incentive that the companies can give to make your website are more interesting. Some features that you can ask them are about the data center, energy saver feature or the other added features such as continue backup or free domain privacy. It is because a web hosting company is sometime offering more than a server. If you could find some feature that they offer can fulfill all your needs, so it is a good idea to choose that web hosting company.

A Few Quick Tips to Help You Find the Best WordPress Web Hosting Company

WordPress is software for blogging or CMS (content management system) that is really popular at the present time. A data showed that WordPress gets 40% market share from the whole CMS users in the world. This is a fantastic result because its closest competitor, Drupal, is only getting not more than 2% from the total of market share in popularity aspect. In the other words we can say that WordPress has great and powerful power for many bloggers, e-commerce and many more. Many interesting and easy features that are offered by WordPress attract a lot of companies for using WordPress and this thing triggers many WordPress Web Hosting Company appears. This is one of the reasons why most people prefer to choose WordPress than the other CMS.

With much WordPress Web Hosting Companies that we can find nowadays, choosing the best one is maybe a really difficult thing to do. Especially for a newbie or a beginner that is new on this world. However, you may not be worried because we ill share some of the easy teps in how to get ony the best WordPress Web Hosting Company that will mean a lot for your websites. Below are some quick tips that you can do in order to choose only the best WordPress Web Hosting Company.

  1. WordPress works really well with Linux Hosting and Windows Hosting. That is why; you have to make sure that you choose the web hosting company that provides these kinds of web hosting type. Choosing the best web hosting company will protect you from some problems such as the incompatibilities that maybe related with the WordPress and Plug In usage.
  2. WordPress Web Hosting Company has to support the newest PHP and at least it supports PHP 4.3 Web Hosting. This is something that you have to consider. There is also a support of MySQL 4.1.2 or maybe more.
  3. The best WordPress Web Hosting Company needs to have mod_rewrite to be activated on a server.
  4. Makes sure that a WordPress Web Hosting Company doesn’t make any rules or boundaries about file accessing rights such as you have to avoid a wordpress web hosting company that states “all the scripts have to use 755 file permissions to execute”. It can give you some frustrations and problems along the installation probes and Upgrade Process of WordPress.
  5. WordPress will work really well on a paid hosting company. Why? It is because all the PHP Functions that are essentials to use are activated. If you used a free web hosting company, there will be a bigger possibility where you may not get a maximum result because there are some certain functions that are limited. That is why; it is better for you to try to make a website with CMS Wordress base in a web hosting company that is provided premium for the owners of a website.

A Few Quick Tips to Help You Find the Best Linux Web Hosting Company

Linux is a kind of web hosting that is used by many users. That is why; there are so many Linux Web Hosting companies that we can find nowadays. Each of them offers some different services and prices for attracting a lot of users as much as they can. Now, the question is that “Which one is the best?” Yes, we know that choosing the best Linux web hosting company is not an easy thing. However, there are some tips that we will share below to make you easier in choosing the best Linux Web Hosting Company.

  1. Considered about the Support

The support service of a web hosting company is a core or the main part of this service provider. It is based on a fact which the things that are sold by Hosting companies are not the piece of spaces on harddisk, software or bandwidth, but it is a support service. This thing can also differ the free and paid hosting where you will pay the value.

  1. Hosting Features or Facilities

It means nothing if you subscribed a hosting company but you cannot use some applications that you need. Commonly, a Linux Web Hosting Company has to provide some standard application, software or libraries that are needed by most users. Some other features that are owned by a hosting company are such as antivirus and atispam. So, you have to pay attention on this thing.

  1. Backup Service

Back up is one of the factors that you have to consider in choosing a Linux Web Hosting Company. Why? It is because usually some data on server (included email and database) are the only data copy that is owned by users. It is better for you to ask the company about some important things such as how often they back up the data. You have to avoid the Linux Web Hosting Company that is not having a clear information about the policy of backup and for the companies that just do this back up process once in a week or maybe once in a month. A good Linux Web Hosting Company is a company that always has a routine data backup.

  1. Server Stability and Uptime Network

If you had a really important website, it means that you have to consider about the stability and uptime of a Linux Web Hosting Company. There are so many things that can be the evidences on this case such as network machine, security software, computer configuration and many more. A server security is also a thing that you have to pay attention. It is because a server that is always hacked will have more possibility to down or even losing some data. This is something that will disturb the server operation really much. Server that always sends some spam will be blacklisted by the other servers. That is why; make sure that you choose the Linux Web Hosting Company that has good server stability and of course a good uptime network as well.